Boehringer Ingelheim and Aptus Health partner for asthma brand awareness
Coverage of our efforts with Boehringer Ingelheim to increase brand awareness in asthma to HCP and consumer audiences at the point of care…and…
Aptus Health Insights
A curated collection of news and observations from Aptus Health
Marketing Using Data Analytics
Our own David Laros, VP of analytics and commercial effectiveness, is quoted alongside other industry experts in this recent article that…
Video: Engaging Audiences in Context
This short video illustrates how our in-house creative and mobile expertise delivers interactive, engaging mobile experiences for HCP and…
Physicians split on their approach to asking patients about guns in the home
In light of recent news stories covered on our HCP platform Univadis, we asked our members to…
Interview with David Laros, VP of analytics & commercial effectiveness
Our VP of analytics and commercial effectiveness sits down for a brief interview with an editor from MM&M magazine to discuss how pharma…
The most popular topics on our HCP Affinity Network: a year in review
Our HCP Affinity Network, anchored by the digital news and educational community Univadis, provided healthcare professionals (HCPs) with a wide…
Video: Real data, real people, healthy results
This new short video from Tomorrow Networks…
Aptus Health Named "Most Innovative" by Biopharma According to TGaS Survey
Aptus Health wins 2017’s Most Innovative Vendor in the area of Multichannel Marketing, according to the TGaS Vendor Insights annual search for…
New treatment guidelines = new opportunities for digital education
Thanks to a recent presentation on our Univadis platform featuring screening and diagnosis updates for colorectal cancer care, 55% of HCP…
Data and Analytics: Knowing when it’s ok to experiment, and when it’s not
It's not exactly chemistry, but there is a science to our approach to data and analytics, which is rigorously designed to build and sustain the…
Interview with Rick Morello, President of U.S. Life Sciences
Our president of U.S. Life Sciences sits down for a brief interview with an editor from MM&M magazine to explore the challenges and…
New partnership expands and coordinates multichannel engagement with physicians and patients
A new partnership between Aptus Health and Frontline is expected to reach more than 1 million U.S. physicians, nurse practitioners and…