Aptus Health Insights

Recent data highlights what patients—especially those with chronic conditions—expect from their providers, including prescription support and…

Looking forward, pharma marketers will have to double-down on addressing the impact of the growth in digital, including its effect on patient…

PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has…

The head of our EngagedMedia division sits down for a brief interview with MM&M magazine to discuss how data-driven mobile engagement can…

HCPs who engage in our Univadis platform provide valuable insight into their attitudes and behaviors around key clinical topics--including how…

To help our client re-educate physicians on a new indication for a therapy, we developed a data-driven digital campaign driven by our…

In a main-stage session at Digital Pharma East titled “Mobilizing Patient Engagement: The Power of Mobile, Data, and Intelligent Messaging to…

According to the recent Taking the Pulse® 2018 study by DRG Digital/Manhattan Research, HCP websites are a preferred destination for HCPs…

We’re honored to have been named a finalist in the 2018 PM 360 Trailblazer Awards in the “Best Point of Care” category for our Market Access…

Established brands still have a lot of life left in them – even if their promotional budgets are starting to dry up. An intelligently designed…

The recent acquisition of EngagedMedia extends Aptus Health’s reach into medication adherence through patient communication based on pharmacy…

To capitalize on its brands’ favorable formulary positioning, we helped our client develop a Market Access Pull-Through Program (MAPP) powered…