August 2017

A new report from McKinsey cites pharma execs from Biogen, Shire, Roche, and others on the elements of a successful brand launch. Many of their comments reflect how we work with our clients to promote brand messages across multiple audiences, over time, and around the globe.

Multichannel engagement works. But ensuring that it works at peak performance requires an integrated design that’s measurably greater than the sum of its parts. Here are just a few examples of how our wide array of digital products combine to engage healthcare professionals with…