We’re honored to have been named a finalist in the 2018 MM&M Awards in the “Best use of Data/Analytics” category for our entry, “Boehringer Ingelheim and Aptus Health for Spiriva Respimat: Synchronized HCP and Consumer Campaign at the Point of Care and Beyond.”
Our own Houda Kamoun, Chief Strategy & Marketing Officer, shares her insights on successful engagement strategies for life sciences companies looking to deliver high-value content to healthcare professionals.
Our own David Laros, VP of Analytics and Commercial Effectiveness, describes how pharma can deliver more personalized experiences to HCPs through targeting and segmentation techniques in the latest issue of PM360 Magazine.
Read the full article here.
Our own Rick Morello, President of Global Life Sciences, describes the power of our "dual mechanism" approach to synchronized HCP and consumer audiences in this month’s issue of PharmaVOICE magazine. Read the full article here.
Theoretically, everyone understands the value of connecting healthcare providers (HCPs) and consumers to spark conversations about important care decisions. We’re taking the theoretical to the real world, using point-of-care geo-targeting data and analytics to synchronize HCP and…