Our own David Laros, VP of Analytics and Commercial Effectiveness, describes how pharma can deliver more personalized experiences to HCPs through targeting and segmentation techniques in the latest issue of PM360 Magazine.
Our own Rick Morello, President of Global Life Sciences, describes the power of our "dual mechanism" approach to synchronized HCP and consumer audiences in this month’s issue of PharmaVOICE magazine. Read the full article…
Our own David Laros, VP of analytics and commercial effectiveness, is quoted alongside other industry experts in this recent article that appears in PharmaVOICE magazine, underscoring the power of predictive data and the value of analyzing disparate data sets across multiple healthcare…
A new report from McKinsey cites pharma execs from Biogen, Shire, Roche, and others on the elements of a successful brand launch. Many of their comments reflect how we work with our clients to promote brand messages across multiple audiences, over time, and around the globe.
Is there a magic formula for delivering
content that engages time-strapped health care providers?
It might not be magic, but there is a
formula, and it combines a deep understanding of how different types of
providers are likely to engage in a message with the educational formats that…
A recent segment featured on our digital HCP communities illustrates the power of our crafted Test & Teach™ interactive, expert-led approach to helping clinicians sharpen their expertise when it comes to making decisions that impact patient care.