RECOGNIZED AS THE TOP WINNER IN THE AREA OF MULTICHANNEL MARKETING
Aptus Health is one of four winners of the first TGaS® Advisors Award for the Most Innovative Vendors in Biopharma. The winners were chosen from more than 100 nominations submitted to TGaS by the biopharma industry and Aptus Health was awarded as most innovative in the area of Multichannel Marketing. The benchmarking and advisory services firm’s Vendor Insights solution fielded the competition in order to identify and recognize the value these suppliers add to life sciences companies.
Innovation among vendors is critically important today, according to Steve Gerard, TGaS CEO and Executive Chairman, particularly since TGaS benchmark data shows that eight out of every 10 dollars pharma spends to support commercialization is with vendors, an increase of 14% over 10 years. “This raises the stakes for vendors and enhances the value of their innovation across the board,” he said.
TGaS Vendor Insights, the firm’s online vendor management solution, provides life sciences companies with a comprehensive set of peer ratings for vendors across virtually all business functions with vendor profiles, commentary and other information. The solution also enables access to a deep repository of searchable vendor profiles, including product offerings in each functional area, reach, areas of specialization and utilization information. Users also have access to peers who have used vendors under consideration.
We at Aptus Health are honored to be recognized by biopharma industry as bringing innovative, high-value digital marketing solutions to the market!