Boehringer Ingelheim and Aptus Health partner for asthma brand awareness

Learn how Boehringer Ingelheim's innovative approach to engaging HCPs, patients, pharmacists through a sophisticated, data-driven, geo-targeted mobile campaign helps drive brand awareness. 

In collaboration with Aptus Health, Boehringer Ingelheim's team uses frequency, location, purchase history, psychographic intelligence – plus Aptus Health’s proprietary predictive models – to engage concentrations of target audiences with contextually relevant messages at the clinic, pharmacy, gym, and other key moments. 

Get the full story here. 

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