To capitalize on its brands’ favorable formulary positioning, we helped our client develop a Market Access Pull-Through Program (MAPP) powered by Aptus Health’s Tomorrow Networks division.
The geo-targeted mobile ad campaigns were designed to effectively and efficiently communicate value to both consumer and HCP audiences and pull through these messages to generate increased prescription lift.
Download our case study to learn:
- How multi-audience, geo-targeted ads fit into a brand promotion strategy
- The value of applying data to target consumer and HCP audiences in contextually relevant ways to drive measurable results
- Program results, including ROI