Data-driven HCP education campaign yields 5:1 ROI

To help our client re-educate physicians on a new indication for a therapy, we developed a data-driven digital campaign featuring lighter, more frequent touches as well as tactics that provide deeper engagement--all driven by our proprietary Aptus Propensity Index™ that funnels individual HCPs into different engagement journeys based on historical and predictive behaviors. 

Download this case study to learn how this campaign delivered: 

  • NRx lift of 4.31% among existing writers, validated by objective third-party analysis and after accounting for other promotional efforts
  • 4.7:1 return-on-investment
  • Cross-tactic insights highlight gaps in HCPs’ knowledge about the condition that our client’s brand treats, indicating an opportunity for education

Download the case study here.

 

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