New partnership expands and coordinates multichannel engagement with physicians and patients

As face-to-face visits to physicians and other healthcare professionals have become more restrictive in recent years, the reach of digital platforms offering clinical content that supports physicians’ patients and practices has grown exponentially in scope and size.

To that end, a new partnership between Aptus Health and Frontline is expected to reach more than 1 million U.S. physicians, nurse practitioners and physician assistants.

But it’s not just about reach; the data and analytics shared by the two will provide richer information about audience preferences and behaviors that inform how a campaign is delivered across a range of synchronized channels.

Read the full article here

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