The Social Dilemma: Is it time for pharma to join the party?

Interesting article in PMLive magazine explores why social media still isn’t trending for pharma – especially when it comes to HCP engagement – and what the opportunities are to join in.

The article includes contributions from our own Houda Kamoun, Chief Strategy & Marketing Officer.

“Digital and data is helping … create powerful opportunities for personalized engagement and giving the industry a chance to become part of an ongoing conversation. Fundamentally, these opportunities have the potential to create better experiences and better relationships with HCPs.”

Read the full article here.

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