With EngagedMedia, Aptus Health Set to Scale Up Patient Adherence

Medication adherence is critical not only for patient health but also for the pharmaceutical business—lost revenues due to patients who do not stay on a recommended therapy represents hundreds of billions of dollars.

The recent acquisition of EngagedMedia extends Aptus Health’s reach into medication adherence through patient communication based on pharmacy claim data, as explained in this article that appears in BioPharma Dive magazine.

“What differentiates us from others is not just the greater depth of patient data, connection with pharmacy events and mobile capabilities, but the combination of those with our experience and expertise,” said Hoss Sooudi, General Manager of EngagedMedia. “It’s marrying those three industries and zeroing in on what makes a patient-engagement program, or campaign, most effective in each of those respects that makes us better.”

Read the full article here.

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