Over the years, we’ve amassed a wide array of digital engagement tools and services designed to engage HCP and consumer audiences at different points in their journey with a brand. This allows us to serve as a true end-to-end partner, applying our proprietary analytics and behavioral insights to design and execute programs that create a cohesive, connected experience designed to achieve our clients’ goals.

That design is unique to our clients' audiences, messages, timing, and Key Performance Indicators. And it’s built to flex, swiftly adapting based on real-world dynamics, to ensure we meet and exceed expectations. 

Elements include:

Awareness

Awareness

Engage HCP and healthcare consumer audiences with concise, relevant information—within the context of their daily lives

Geo-targeted mobile advertising

Deliver messages precisely where healthcare conversations are happening: waiting rooms, clinics, pharmacies, even the gym

Market Access Pull-Through Programs

Promote favorable formulary position to patients and their doctors through synchronized mobile ad campaigns and web-based educational content 

Insight and attitudinal surveys

Understand HCPs' awareness, knowledge, and intent to prescribe—and measure your campaign's impact on these attributes

Education

Education

Deeply engage HCPs through high-value, interactive content that helps advance medical knowledge and patient care  

KOL-led presentations and eDetails

Engage your audiences while they’re in a learning mindset, presenting your messaging alongside highly credible experts

Clinical alerts, eNewsletters, Quiz

Access more than 85% of U.S. HCPs through high-frequency, highly relevant clinical and branded content

Peer-to-peer collaboration

Gain access to a trusted environment where physicians discuss relevant clinical and practice management challenges

Adherence

Adherence

Connect patients and their HCPs through a powerful set of tools that capture and enhance the patient experience, while supporting  ongoing adherence

Claim-based messaging

Help patients stay on their branded prescriptions through intelligent mobile messages, based on real-time pharmacy events

Voice of the patient

Provide physicians a real-world understanding of the value of your therapy, directly from the patients they treat  

Brand loyalty

Deliver a positive patient experience with timely, personalized messages that help clear common barriers to adherence

Analytics

Analytics

Improve your customers' experiences through our deep understanding of audience behaviors; understand their journeys and the impact of our integrated campaigns

Segmentation and targeting

Contextualize your messages to key audiences at the point-of-care and beyond based on clinical specialty, condition, location, affinities, purchasing decisions and more

Behavioral insights

Deploy cost-effective, high-impact campaigns based on our proprietary Aptus Propensity IndexTM, which evaluates individual providers' affinity to engage by channel, and optimize these campaigns based on actual audience behavior 

Intelligence and reporting

Understand the true impact of programs—whether measured by awareness, intent, or brand growth—through our rigorous analysis methodology that isolates our contributions to your brand's objectives 

More efficient, more effective campaigns 

Our proprietary analytic models and patented technologies make it easier to find and engage healthcare audiences at the point of care…and beyond